About Markham.Marketing

The company behind the site

Markham.Marketing is a brand within the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, that works with clients across the country.

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca all sit under it as brands.
• SAZ.ca (Strategy & Acceleration Zone) is the group's consulting firm for strategy, AI and revenue acceleration, which Ali founded and runs as Managing Partner.

This site belongs to the Trades.Agency family, which focuses on marketing for trades and home-service businesses. Plans and prices follow that family, as set out on our pricing page.

Ali Sedighi, MBA

Ali Sedighi leads the strategy for Markham.Marketing. His MBA is in Technology Management, and his marketing career runs 17+ years, back to 2007 and ONE.ir, the full-service digital marketing agency he founded that year. He now lives and works in Vancouver.

Later ventures include Conv.ca (conversion-rate optimisation) and MyAutomation.ca, and he serves as Founder & Managing Partner at SAZ.ca. His clients have been in Canada, the USA and Dubai. In the home-services world, he has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca and HeatLand.ca. Those projects are where the methods on this site were tested, and you can see what they achieved on our results page.

How we work with Markham owners

We keep the process short and the reasoning visible.

1. We start with your records, not a template. Job history by postal code, average ticket, close rate, the months you're slammed and the months you're quiet. In Markham, that usually reveals two or three communities worth focusing on.
2. We agree a ceiling before spending. The most a lead is allowed to cost, worked out from your margins, goes in writing. If a channel can't meet it, we change or stop it.
3. You own everything. Your website, domain, Google Business Profile, ad accounts and analytics are in your business's name. We work as managers and hand over cleanly if you leave.
4. Plain monthly reporting. Calls, messages, booked jobs where you track them, and cost per lead. No dashboard full of numbers nobody uses.
5. Honest scope. If you need less than a full plan, or if marketing isn't your real bottleneck, we'll say so.

What we will never do

A few lines we don't cross, whatever the client or budget:

• Promise rankings, lead volumes or results. Search and ads platforms change; we commit to the work and the reporting, not to outcomes we don't control.
• Write fake reviews, buy reviews or post invented customer stories.
• Claim results from one sector as if they came from another. Our case studies are results from our HVAC work, and we say so.
• Give legal, engineering, permit or compliance advice. Where regulators such as TSSA, ESA or the City's heritage staff are involved, we point you to them.
• Sell your leads to competitors or run a referral scheme behind your back.

Why a Vancouver-based team can serve Markham well

Most of the work happens in search results, ad accounts, map listings and your website. What matters is understanding Markham's buyers, and that comes from the City's own data, census figures and the search results real customers see from different parts of the city. We describe that structure on our areas page.

We're also easy to reach: call, text or email during Pacific business hours, which overlap most of the Ontario working afternoon. Head to the contact page for what to include in a first message, or look over the services first.